This isn't a surprise to anyone follow Apple rumors closely. As reported by Bloomberg's Mark Gurman, Apple has been working on an invite system for iOS, internally referred to as "Confetti." It wasn't clear whether those plans would manifest as a standalone app, or rather as options built-into existing apps like Calendar and iMessage. Of course, we now know it's the latter.
What gives Apple Invites an interesting spin is the Apple-centric features. You can create a shared album for this event, so that all partygoers can add the pictures and videos they took in one centralized location—eliminating the need for someone to coordinated a shared album with all the guests during or after the fact. In addition, you can create a shared playlist for the party, if you trust your guests to add their music to your event.
You don't need iCloud+ to RSVP, though. Anyone can accept or reject an event invitation from Apple Invites through the site—no iCloud or Apple Account needed.
You can try Apple Invites right now, either from the App Store or from icloud.com/invites.
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