Major Beauty Company Announces Price Hikes Amid Billion-Dollar Acquisition ...Saudi Arabia

e.l.f. Beauty, which has long been a fan-favorite makeup brand due to its affordable products and high-quality dupes of more expensive brands, shared a post on Instagram on May 23 where it said, “Starting August 1, our prices are going up by $1.”

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A post shared by e.l.f. Cosmetics and Skincare (@elfcosmetics)

“I’m happy to see the transparency rather than doing this silently BUT let’s not pretend that this huge corporation can’t eat the cost instead of raising prices on one of the most affordable makeup options we have. $1 is a slap in the face,” wrote one Instagram commenter. 

A post shared by Hailey Rhode Bieber (@haileybieber)

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