Under the new FTC regulation, if you can sign up for a service online with a single click, companies must provide an equally straightforward cancellation process. No more lengthy phone calls, buried cancellation links, or complicated multi-step procedures. This consumer-friendly rule aims to eliminate what's known as "dark patterns," aka deceptive design practices that make it unnecessarily difficult to cancel subscriptions.
What this means for you
Cancel their subscriptions through the same method they used to sign up
Avoid mandatory conversations with retention specialists
While waiting for the new rule to be enforced, let's take a look at some strategies for managing and canceling unwanted subscriptions.
For immediate action, try these methods:
Search for "[Company Name] + cancel subscription" to find direct links
Email customer service with a clear, direct cancellation request
Additionally, your bank or credit card company can be a powerful ally. Use your card issuer's subscription management tools, or contact your bank to stop automatic payments. Going forward, consider using virtual credit card numbers for new subscriptions, which allow you to control payment permissions.
The bottom line
Protect yourself going forward by reading cancellation terms while signing up for new subscriptions, setting calendar reminders before free trials end, and keeping records of all cancellation confirmations. Remember that the most effective approach to subscription management is prevention: Before signing up for any new service, make sure you understand not just how to start it, but how to end it as well.
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