That company is DeepSeek, a name you're likely familiar with if you have been following AI news. Like ChatGPT's OpenAI, DeepSeek develops generative AI models. The company's latest, R1, rolled out on Jan. 20, and made headlines for two key reasons: The model performs as well (if not a bit better) than OpenAI's o1 model, and it does so while requiring far fewer resources.
Long-story short, DeepSeek is the latest ChatGPT competitor to enter the AI race. Trying it out isn't complicated (if you can even access it), but, on the flip side, there are reasons you might not want to.
Using the app, you can try signing up for an account, either by providing an email or phone number and a password, or connecting your Google or Apple account. But you likely won't have a ton of success doing so, unless you're persistent. I wasn't able to make an account the first time I tried, nor could I access the model on the website. After some time passed, the app finally let me in, but I still can't get the web version to do so. Perhaps once the hype dies down a bit, it'll be easier to access. But for the moment, good luck.
DeepSeek may censor more topics than other bots
However, where DeepSeek differs is in the content it censors from users. Like other chatbots, DeepThink shouldn't return results for prompts it considers inappropriate, offensive, or dangerous. However, since DeepSeek is a Chinese-based company, its chatbot censors any result that, “incites to subvert state power and overthrow the socialist system,” or “endangers national security and interests and damages the national image," as reported by The Guardian. As such, ask it about information regarding the Tiananmen Square massacre of 1989, or why Xi Jinping is often compared to Winnie the Pooh, and you'll get back, "Sorry, that's beyond my current scope. Let's talk about something else."
When I asked DeepSeek about the marginalized Uyghur people of China, the chatbot started to generate a full report, before deleting it and replacing it with the same error message. (The Chinese government has been accused of human-right violations and even genocide of the Uyghur population in Xinjiang.) The Guardian found similar "glitches" when testing these types of prompts with DeepSeek. It does seem like there are workarounds that trick the model into generating uncensored responses, although you might have to deal with some unconventional text formatting. In general, don't expect to see DeepSeek results that might piss off the Chinese government. Other than that, it's basically ChatGPT.
Why you might not want to try DeepSeek (it's a privacy nightmare)
Taking a look at DeepSeek's privacy policy, you see some of the usual suspects: The company collects the information you provide when setting up an account, like date of birth, username, email address, phone number, even your password. It also collects information as you use the app, including what device you're using, which OS it's running, your IP address, system language, and general diagnostic information. Third-parties can share information they've collected about you with DeepSeek, so they know more about you as you use their service. They also employ cookies to track your activity, but you can disable this tracking in settings.
It's not awesome for DeepSeek to collect some of these data points, but they are far from the only company to do so. However, they push beyond the norm: Not only will DeepSeek collect any text you send its model, it tracks your keystroke patterns or rhythms as well. That means any time you interact with your keyboard while using DeepSeek, the company is analyzing both what you type, as well as how you type. Yikes.
DeepSeek stores your data in China
It's no secret that big tech is rarely privacy friendly, and AI is no exception. Even in those terms, however,DeepSeek is not a fantastic option for the privacy-minded. If you want to try it while preserving some privacy, I recommend signing in with Apple, which lets you hide your real email address from the company. If you don't have an Apple account, you could use an email platform like Proton or DuckDuckGo that offer similar shielding services. Just remember that even if DeepSeek can't see your email, it's still paying attention to how you type.
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