A popular cheese brand worked with the beer company to recreate the experience of drinking the lager for a new limited-edition release that "people need to try," according to the collaborators–and no, it's not a beer cheese spread.
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“Yancey’s history with cheese-making crossed with the legacy of Pabst Blue Ribbon creates a nostalgic tip of the hat to the long history of cheese and beer as counterparts. They did a killer job with the flavor profile, honing the notes of PBR to sit well with the tang of the cheddar. The combo of beer and cheese is unmatched, making this collaboration something that people need to try,” said Pabst Blue Ribbon brand manager Hunter Cox in a statement.
Yancey's Fancy Pabst Blue Ribbon Beer Flavored Cheese is heading to grocery stores nationwide now.Related: Craft Beer Company Announces Delayed Re-Release This Summer
“The Yancey's brand is known for robust flavored cheese, so when the Pabst team approached us, we were thrilled to create a truly unique cheese,” added Yancey CEO Eric Cosnoski. “We spent 6 months meticulously refining the taste and mimicking the nuanced botanicals to capture the complex taste experience of drinking a PBR. If you are a PBR fanatic, this will be your new favorite cheese.”
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