Android Authority was the first to report on the phenomenon, linking to threads from users Lin1ex and Standard-Slip6572, who complained about the feature-length interruptions, complete with images of their screens. The publication also pointed to commenters who made further claims, saying they were served 10-hour or even 90-hour ads, although these more extreme accusations lacked photo evidence.
This pop-up led Android Authority to question whether it’s only users running ad blockers who are getting this kind of treatment, a question author Aamir Siddiqui reached out to YouTube for confirmation on. While the company exactly admit to any specific punitive behavior for users employing adblockers, its answer does seem to hint at what’s going on, if you read between the lines.
By YouTube’s own admission, unskippable ads are supposed to be limited to 15-seconds, so something is definitely going on here, assuming the Redditors’ claims are true. While I myself have gotten hour-long ads before, a skip button has always appeared for them.
If you notice an unskippable multi-hour ad on YouTube, try disabling your ad blocker to see if that fixes the issue. If it does, and this new change works like YouTube’s prior anti-ad-blocker rollouts, you might then want to try watching the video again in incognito mode to see if the measure is linked to your account—this should help you diagnose what’s going on so you can more easily know what to do next.
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