“Our user growth is stagnant, revenue is unimpressive, and we’re barely breaking even,“ the Wall Street Journal on Friday quoted from an a recent email to X employees, reported German news agency dpa.
In the meantime, however, the technology blog The Verge confirmed the email with its own source.
Musk often accuses the media of lying and spreading propaganda. Instead, he preaches to X users: “You are the media now.”
It is known, however, that revenues plummeted after the takeover. Musk has said several times that the revenues have roughly halved. Exactly how much X currently earns is not known.
Musk largely lifted the content restrictions for posts that were in place at Twitter.
Meanwhile, Facebook’s parent company Meta is beginning to place adverts on its X alternative, Threads.
Threads has more than 300 million monthly active users and could thus be attractive to X advertisers, but Meta chief executive Mark Zuckerberg recently announced that he would also roll back content restrictions for posts - and with the changed hate speech rules, advertisers could face similar problems as with X.
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