But in all the hullabaloo, one key point appears to have been missed: this trailer tells the world that “Brand Sussex” is no more.
At the time, they drew comparisons to Barack and Michelle Obama, a couple who had become increasingly united professionally, and who after leaving the White House had built an influential production company together and scored lucrative deals with the likes of Spotify and Netflix. It looked like Meghan and Harry would tread the same path.
But as the public perception of the pair soured, memorably parodied in the South Park episode where a prince and his wife go on a “worldwide privacy tour”, and their projects met mixed reviews and results, there has been a change of strategy. Both Harry and Meghan have made a series of professional moves to divest from their “Brand Sussex” partnership.
Just consider the show’s title. With Love, Meghan makes no mention of her Royal husband and also omits her Duchess of Sussex title. For all the buzz online that Meghan has rebranded as a “trad wife”, there is, tellingly, no mention of either her husband or her children in the Netflix press release for the eight-part series. For my money, Meghan sees herself in the Martha Stewart and Goop luxury lifestyle sphere, rather than jostling alongside trad wife social media stars like Nara Smith or Hannah Neeleman.
Meghan has gone full Gwyneth Paltrow - it's beyond cheugy
Read MoreThe decision to separate herself professionally from her husband is echoed in Meghan’s return to Instagram. The handle of her account is just @Meghan; her previous Instagram handle, for an account shared with her husband, was @SussexRoyal. In the first post announcing her return to the social media site, there is no appearance or mention of her husband even though he apparently filmed the clip. It is just Meghan, in black and white, running across a beach, writing “2025” in the sand with her finger.
Will this pivot work? I’m not convinced. While Meghan’s voiceover tells the viewer that she’s not looking for perfection, the trailer itself certainly looks pretty perfect with a glossiness that harks back to the glory days of 2015 Instagram influencers – a polished aesthetic that already looks out-of-step with the cultural landscape of the mid 2020s that demands authenticity over everything else.
Either way, it’s clear that Meghan and Harry have given up on “Brand Sussex” and the desire to show the world a new kind of Royal couple: progressive, financially independent and free from the stuffy tradition of the house of Windsor. That dream has died. From now on, professionally at least, they’re betting on solo success.
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