Black Friday 2024: Strategic Hotel Website Campaigns Drive 64% Growth in Direct Bookings ...Middle East

Black Friday has become a game-changer in the hospitality industry, a moment that redefines booking trends and drives unprecedented opportunities for hoteliers. As one of the most anticipated shopping events of the year, its impact on the travel sector continues to grow, reshaping how hotels approach their direct channel strategies. Following the close of the 2024 Black Friday season, The Hotels Network (THN) has conducted an in-depth analysis to uncover how this pivotal period influenced direct bookings, celebrating standout successes and uncovering key lessons for the future.

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