Music Industry Moves: Troye Sivan Strikes Multi-Year Partnership With Smirnoff ...Middle East

Smirnoff has named Troye Sivan its new “Chief Vibes OFFicer,” marking the start of a new multi-year partnership deal between the alcohol brand and the Grammy-nominated singer. The partnership was announced by the brand on Monday with a video that mimicked a press conference announcing Sivan’s new “CVO” position. The launch will be followed by […]

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