As Latin Music and Country Music Surge, a New Generation of Latino Country Artists Broadens the Genre  ...Middle East

Earlier this year, Mexican hitmaker Carin León made his Grand Ole Opry debut performing “Primera Cita” and “The One (Pero No Como Yo)” (his recorded collaboration with Kane Brown) on the revered Nashville stage, to an audience filled with adoring fans. The moment highlighted a convergence between two of the U.S.’s fastest-growing musical genres. According to Luminate’s 2023 year-end report, Latin music rose 24.1% year over year in U.S. on-demand audio streams, while country music rose 23.7% year over year. The surge is happening with live music as well. Through Nov. 7, 24 tours in 2024 have grossed more than $100

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