Guest Engagement and Merchandising Capabilities Now Available in Oracle OPERA Cloud Hospitality Platform ...Middle East

Oracle announced that Guest Engagement and Merchandising, powered by Nor1 PRIME is now available directly within the Oracle OPERA Cloud Property Management System (PMS). With AI built natively into the platform, reservation screens will automatically generate personalized offers such as room upgrades, amenities, and services throughout the pre-arrival and check-in process.

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