Latin Music Super Fans Key to Driving Double-Digit Growth, Says Luminate ...Middle East

Latin music consumption is growing almost twice as fast as the overall music consumption in the U.S., driven largely by Latin music super fans and by the growth of regional Mexican music, according to Luminate’s most recent research on Latin music. Unveiled at a Monday morning (Oct. 2) session during Latin Music Week 2023 presented by Luminate CEO Rob Jonas, Luminate’s research also found an unlikely discovery platform for Latin music: WhatsApp. A whooping 73% of Hispanic listeners use WhatsApp, 265% more than the general population. Luminate’s numbers once again underscored the impressive growth of Latin music co

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