Ulta Is Selling This Ridiculously 'Effortless' New Item That Stays Put 'All Day' and Shoppers Say It Rivals a High-End Version Nearly 3x the Price ...Saudi Arabia

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Gen Z may say eyeshadow is out, but I, a millennial, firmly disagree. Eyeshadow is truly one of the most fun parts of makeup application. There are so many unique looks you can achieve with different colors and application techniques. Eyeshadow is in style forever, and I will die on this hill.

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Available in seven different matte shades, the Solo Artist Priming Cream Eyeshadow is easy to apply. You can either use a brush or your finger to swipe on your eyelids. It works the same way as MAC's Paint Pot Cream Eyeshadows, except MAC's are almost 3x the price. Morphe's retails for only $10.

Morphe Solo Artist Priming Cream Eyeshadow in Airplay, $10 at Ulta

Morphe Solo Artist Priming Cream Eyeshadow in Airplay

Ulta

"The creamy texture goes on nice and smooth and it still blended wonderfully which was the one thing I was really concerned about. I would love to see them get more shades of this so entire eye looks can be created using this product," said one reviewer in a five-star rating review of the cream eyeshadow.

"It is weightless and comfortable to wear all day. The color is creamy and lasts all day. Easy to apply. I like to use my finger tips and a little goes a long way."

Related: This $15 Hydrating Toner Shoppers Call a 'Holy Grail' Will Become Your New Skincare Essential

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