Netflix removes Karla Sofía Gascón, star of Emilia Pérez, from the Oscars.

The recent decision by Netflix to remove Karla Sofía Gascón from the promotional campaign for *Emilia Pérez* underscores the complex interplay between social media conduct and public relations in contemporary cinema. Gascón, who stars in the Oscar-nominated film, has faced backlash due to past social media posts that have been labeled as racist and Islamophobic . This controversy led Netflix to distance itself from her, effectively withdrawing support for her participation in award ceremonies and altering promotional strategies aimed at minimizing potential damage to the film’s reputation.

Gascón — who is the first out transgender woman to be nominated for Best Actress at the Oscars — was scheduled to come to the United States from Spain to appear at the Critics Choice Awards, Directors Guild of America, and the Producers Guild of America Awards. She is no longer expected to attend any of these events, Variety reported.

Sources told both outlets that the streaming company is no longer communicating directly with Gascón and that Netflix will no longer cover her expenses related to travel and styling for awards shows. THR also reported that the actress was nixed from email blasts and ad-reads marketing the film for awards season, and that some billboards including images of Gascón will soon feature other co-stars in addition to her or exclusively.

The Netflix team has not yet begun discussions about bringing Gascón to L.A. for the telecast. As a nominee, she is invited to the ceremony, but there are concerns that her presence might overshadow the other nominees across all 23 categories or that Gascón could give unpredictable interviews on the red carpet that would distract from the celebratory nature of the event.

The 52-year-old Emilia Pérez star, once celebrated as the first openly transgender woman nominated for the Academy Award for best actress, is facing significant criticism after a Canadian journalist unearthed old posts from her X account.

In the posts, the Spanish actress made Islamophobic remarks, criticised past Oscars ceremonies and referred to George Floyd, who was murdered by a white police officer in Minneapolis, as “a drug addict and a hustler”.

Gascón's collaborators might awkwardly find themselves accepting top honors at the Critics Choice Awards  and the PGA Awards. It will be interesting to see if and how they address her absence.

This incident raises critical questions about accountability in the age of social media. As actors increasingly rely on platforms like Twitter for self-expression, their past statements can resurface with significant consequences. In this case, Gascón’s absence from key events may hinder *Emilia Pérez*’s chances at securing awards . Ultimately, this situation serves as a cautionary tale regarding the lasting impact of digital footprints on professional trajectories within the entertainment industry.

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Sarah H

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