While the Covid-19 pandemic has accelerated UAE residents’ use of digital products, it is a trend that was becoming increasingly common regardless, as more people turned to technology to enjoy payments and transfers that are cheaper, easier and faster. One such product that reflects this consumer demand is the UAE homegrown payment app, Empay. The company describe the app as, “the one-stop solution to all your lifestyle payment needs in the UAE.” Empay say that their app is designed to make the lives of residents smoother and secure. The app’s purpose is to bridge the gap between service providers and consumers during the pandemic with its contactless solutions. This mobile app aggregates a
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