"The cool part of it is she’s super smart, smart in business,” Baldwin shared on a recent episode of The Adam Corolla Show podcast. "Succeeded as a model prior to everything she’s doing now. But the cool part was she actually had an offer to do something pretty big and cool in the cosmetics a couple years ago and didn't."
"The reason it’s succeeding is people are responding to it. It actually works as hydration and all of that," he said.
Along with Bieber, he gushed over his other daughter's, Alaia Baldwin Aronow, 32, success too. Aronow works as a model and is an advocate for women suffering from endometriosis and PCOS.
The actor's comments come a month after the historic deal was announced. On May 28, Bieber announced that e.l.f. Beauty would be acquiring her cosmetics brand, and it's rumored that she's received a "generous cash payout."
The $1 billion deal was first announced in a press release. According to the statement, Bieber will continue her role as rhode founder and will also serve as rhode’s chief creative officer, head of innovation, and act as a strategic advisor to the combined companies.
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