From Transaction to Connection: The Rise of Point of Service in Hospitality ...Middle East

The hospitality industry has long revolved around the "Point of Sale" – the physical location where a transaction occurs. Whether it’s a front desk, a restaurant counter, or a retail shop, guests traditionally come to us. But in an era where guest expectations are soaring and convenience is king, simply waiting for the guest to come to our point of sale is no longer sufficient. We are rapidly shifting towards the "Point of Service Hospitality" – meeting the guest wherever they are, anticipating their needs, and serving them seamlessly.

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