HSMAI’s 2025 Commercial Strategy Conference Draws Record-Breaking Attendance and Accelerates Commercial Integration Across Hospitality Sectors ...Middle East

The Hospitality Sales and Marketing Association International (HSMAI) successfully concluded its second Commercial Strategy Conference, which took place June 16–18, 2025, at the Indianapolis Convention Center. The event welcomed a record-breaking 950 commercial professionals from across the hospitality industry, underscoring the growing momentum behind the integration of sales, marketing, distribution, and revenue optimization.

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