ALDI is bringing back “addictive” crisps in a matter of months after they were axed.
Shoppers were left distraught after spotting the Specially Selected Prawn Cocktail Crisps missing from shelves earlier this year.
Aldi is bringing back its iconic Specially Selected Prawn Cocktail crisps later this yearThe 150g bag cost £1.09 and came as part of the discounter’s premium range.
But the picky bits are set to make a comeback later this year, Aldi has confirmed, following customer fury.
Julie Ashfield, chief commercial officer at Aldi UK, said: “We always do our best to listen and meet our customers’ requests.
“These crisps are clearly a fan favourite, so we are excited to bring the flavour back — watch this space.”
Aldi has not revealed an exact date the crisps will be available but is urging customers to keep an eye on its website and store shelves.
It comes after eagle-eyed customers took to social media earlier this month to ask where the crisps, based on the classic British starter, had gone.
One, posting on X, said: “What’s happened to the prawn cocktail crisps? Bring them back please!”
Shoppers who can’t wait for the Specially Selected Prawn Cocktail crisps, branded “addictive” and “amazing”, to be reintroduced to shelves can buy one alternative.
Aldi also sells the more budget Snackrite Prawn Cocktail crisps, with packs of six smaller bags costing 89p.
It is not the first time Aldi has axed a product customers love.
It recently quietly removed the Specially Selected Caramel Layered Yogurt from its shelves.
Shoppers only discovered the yogurt was discontinued after struggling to find it in their local shop.
The German discounter has dropped Deli Smoked Pork Sausage and Deli Smoked Reduced Fat Pork Sausage 160g packs from many of its shelves as well.
ITEMS MAKING A COMEBACK
Retailers often bring back nostalgic and previously discontinued items, based on customer demand and appetite.
Discos, owned by KP Snacks, is bringing back its beloved pickled onion flavour that was last seen on shelves in the noughties.
The savoury bites will be sold in convenience shops across the UK from August 27. The 70g bag costs £1.35.
Meanwhile, White chocolate Maltesers made a grand return to shelves earlier this year after a 10-year hiatus.
A 30g bag is currently available to buy in Morrisons for £1.05, while a larger 74g pouch costs £1.75.
Elsewhere, Opal Fruits, which were rebranded as Starburst in 1998, are available from Sainsbury’s for £1.25.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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