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UNC released a statement on revenue sharing and redefining NIL deals for athletes.
Here is part of Bubba Cunningham’s statement:
Beginning July 1:
We will fully fund and distribute $20.5 million in revenue share directly to UNC student-athletes. The majority of those funds will be paid to student-athletes in our two revenue-generating sports, football and men’s basketball, with women’s basketball and baseball players receiving some revenue share, as well.Question:
With the $20.5 million revenue share starting next week, where can UNC get the money to pay football and men’s basketball?
Answer:
Primarily, it will come from university coffers, either reserve funds or newly raised money from various sources. Cunnigham says his department’s $150 million budget will go up by about $20 million in 2025-26.
Bubba can protect some of that budget through increased ticket prices and sales, using some TV distribution and selling naming rights of fields, stadiums and other facilities, plus new sponsorships like uniform patches and concession and merchandise prices.
Separate fundraising drives are also allowable as long as they do not conflict with NIL sponsorships that will be carefully monitored by the UNC compliance office and third party regulations. NIL money can come from almost anywhere to supplement revenue sharing or pay athletes who won’t be receiving any so-called salaries. However, all NIL sponsorships above $600 will have to meet fair market value for the services provided by athletes. That, in itself, will likely lower NIL deals that were way above FMV since the wild west of paying athletes a lot for doing a little began.
Question:
Can the same sources support revenue sharing and NIL sponsorships?
Answer:
NIL deals can be paid by university funds, boosters or collectives as long as athletes are being paid fair market value for their exposures.
The settlement removes scholarship limits for all sports, so we will increase our scholarship allotment by nearly 200 across our 28-sport program (338 to 532). The ability to have more Tar Heels on full scholarship will greatly strengthen our athletics program and the student-athlete experience at Carolina. This is a great opportunity to support additional student-athletes financially, outside of revenue share, and we want to keep building our Rams Club Scholarship Endowment in the hope of increasing scholarships even more in the future.
Question:
Where is the Rams Club getting money to add 200 scholarships?
Answer:
Under the leadership of John Montgomery, who is retiring in 2026, the Rams Club has continued to raise money at record amounts. So the reserve fund and endowment have plenty of money to meet the needs of the new era or Carolina football.
Question:
Speaking of that new era, where does UNC get the money to pay Bill Belichick and his guaranteed $30 million, plus the additional expenses for an expanded staff?
Answer:
See all of the above.
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Art Chansky is a veteran journalist who has written ten books, including best-sellers “Game Changers,” “Blue Bloods,” and “The Dean’s List.” He has contributed to WCHL for decades, having made his first appearance as a student in 1971. His “Sports Notebook” commentary airs daily on the 97.9 The Hill WCHL and his “Art’s Angle” opinion column runs weekly on Chapelboro.Chapelboro.com does not charge subscription fees, and you can directly support our efforts in local journalism here. Want more of what you see on Chapelboro? Let us bring free local news and community information to you by signing up for our newsletter.
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