EHL Innovation Rewind: Thomas Meier on AI, Personalization, and Preserving the Rituals of Luxury at Jumeirah ...Middle East

At the EHL Open Innovation Summit in Lausanne, we had the chance to sit down with Thomas Meier, CEO of Jumeirah Group, for an open conversation about the future of luxury hospitality. Our discussion touched on how artificial intelligence is helping to free up teams for more meaningful guest interactions, why true personalization must stay human and contextual, and how innovation can thrive without losing the timeless rituals that define luxury service.

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