What Key Hotel Metric Is After RevPAR ...Middle East

RevPAR is a critical statistic for hotels. It always has been, always will be. But it has some gaps. Namely, it doesn’t quite fit in the modern world of hotels that’s focused on growing ancillary spend as well as the relationship between ancillaries and brand equity or commanding above-market rates. Further, RevPAR give owners a good understanding of profitability insofar as the flowthrough efficiency to GOP.

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