Rothwell, a fearless eccentric in anybody’s estimation, has his own take three years after saving the club from the morgue in the summer of 2022.
“In any business there are three key phases. First of all when you start up or take over, you have to survive. Oldham Athletic and Boundary Park were going into extinction. Can you survive that initial period, that first season or whatever? After that you have to consolidate. The third thing is growth. Sunday means growth for us. We want to tick that box.”
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Rothwell’s entrepreneurial march since leaving school without qualifications at 14, has been a lesson in seizing opportunities and learning from the inevitable cock-ups, of which there have been plenty, including one at the AC/DC concert that should serve him well on Sunday.
Since the owners are the closest to a regal presence on Sunday, Rothwell and his wife should have the honour with their counterparts from Southend. The day is already mapped out.
Rothwell is the man who saved Oldham Athletic (Photo: Getty)
You can take the lad out of Oldham, etc. Rothwell is also known as the oldest man to row solo across the Atlantic.
Thus the real value in returning to football’s elite is to reinforce the messaging at an upwardly mobile club with expansionist plans. Oldham is already in receipt of a £5m grant from the government’s Community Regeneration Fund to develop Boundary Park into a new educational hub, SportsTown, ultimately aimed at delivering university status to the town.
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“We are so proud of this,” Rothwell said. “We are talking to the hospital across the road about delivering sports and medical courses in the near future, too. It’s all part of the plan to make Oldham a university town.
Oldham has a population of 250,000. Yes, it is subsumed within Greater Manchester these days, but the citizenry bordering Yorkshire in the foothills of the Pennines are Oldhamers first, with their own identity and spirit. The football team is a big part of that.
“With the ticket, coach fare and a burger at the ground it will cost fans about £100. That’s a lot of money for a lot of people in Oldham. I’m just glad we have sorted it for those who want to go. Trust me, they won’t regret it.”
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