The San Diego-based nonprofit Serving Seniors received $200,000 Tuesday to help keep older adults in their homes in Chula Vista.
The Homelessness Prevention Program was originally funded by the Community Congregational Development Corporation in 2022 to provide a rental subsidy to those over 55 with low incomes. The new funding will help extend the program through 2027.
“This shallow rental subsidy fund fits perfectly into CCDC’s mission to help low income South Bay seniors remain sheltered, even if they have few resources,” said Laurie Orange, CCDC vice president in charge of community relations. “CCDC hopes other charities will consider providing such direct aid, especially given that there is a relatively low amount of funds provided monthly to each participant.”
In its first two years, CCDC’s initial investment of $350,000 allowed Serving Seniors to enroll 30 low-income older adults in the program.
Officials also provided case management to 1,437 low-income older adults in Chula Vista and made 250 referrals to other providers for services such as utility assistance and transportation.
Last week, the Regional Task Force on Homelessness revealed data collected in January during the 2025 Point-in-Time Count, when more than 1,700 volunteers hit the streets to speak to those living without stable housing.
Counters found that the number of homeless senior citizens increased by 5% year over year, even as the total number of homeless people dropped throughout the county.
“One in four people experiencing homelessness in San Diego is over 55 years old, and this population demographic is growing,” said Melinda Forstey, president and CEO of Serving Seniors.
She added that “most of our South Bay clients were barely making rent. This funding allows them to maintain their housing and put a small bit of money away for the future.”
According to a survey conducted by Serving Seniors, before taking part in the program, more than a third of participants had borrowed money to cover rent and more than a quarter said they went without food or medication to pay bills. More than half reported needing $300 or less to feel they could make their rent payments.
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