The soft drink company teamed up with the makers of another Southern treat, Goo Goo Clusters, on a "nostalgic" and "exciting" limited-edition innovation that made its official debut at the Cheerwine Festival held in the birthplace of the iconic soda brand–Salisbury, North Carolina–last weekend.
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"This partnership celebrates two beloved brands in a way that’s both nostalgic and exciting," Joy Ritchie Harper, VP of marketing for Cheerwine, said in a statement. "Cheerwine’s unique cherry flavor pairs perfectly with a variety of foods, including candy. Goo Goo Cluster shares our commitment to crafting exceptional products, and we can’t wait to introduce this to our fans."
"Goo Goo Cluster and Cheerwine are the perfect pair," Laurie Spradley, president of Goo Goo Cluster, added. "We enjoy any opportunity to celebrate a fellow Southern brand, and by bringing together our legacies, we’ve created something truly unique and delicious."
Those who've tried the new treat couldn't agree more, with one calling the unlikely mashup "Delicious."
"Need to try," one more declared.
Next: PepsiCo Confirms Limited-Edition Releases to Come From 'Powerhouse' New Partnership
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