It looks like Strava is making moves to become more than just a social fitness tracker. The popular fitness app—arguably the best one of its kind—announced Thursday that it has acquired The Breakaway, an AI-powered cycling training app, marking its second major acquisition in just over a month.
The Breakaway uses AI to create customized training plans for cyclists pursuing specific performance goals. The app analyzes individual fitness data and objectives to generate workouts tailored to each user's needs and schedule.
Zooming out, Strava has built its reputation on social fitness tracking. As a loyal Strava user myself, I believe no other running app can beat Strava's social and mapping features. This ability to tap into a community of fellow runners and cyclists has always differentiated Strava from pure tracking apps.
What this means for pricing
Current subscribers don't need to worry about immediate price hikes. The Breakaway costs $9.99/month, or $69.99/year. (I guess runners are willing to shell out more, since Runna costs $19.99/month, or $119.99/year.) Strava's free tier lets you post your runs, interact with other users, and track some basic statistics about your performance. The premium tier, at $11.99/month or $79.99/year, gives you extra performance tracking and mapping tools.
The bottom line
Rather than users needing separate apps for social tracking and structured training, Strava appears to be building an all-in-one fitness ecosystem. Even for the most casual users, this could mean access to more training tools without leaving the Strava ecosystem. But as some disgruntled fans are voicing, it can be frustrating to see Strava scoop up AI-powered training features, rather than fix some of its most basic issues. (Seriously: I should be able to accurately search for for past runs.)
Finally, as Strava continues to expand its feature set, it's worth remembering that the app defaults to public sharing. Regularly review your privacy settings to ensure you're not inadvertently sharing location data or personal information more broadly than intended.
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