Smarter Revenue Tools Mean Stronger Marketing — and Bigger Wins — for Independent Properties ...Middle East

Independent hospitality operators are marketing masters by necessity. With limited staff, budgets, and time, they juggle social media, email campaigns, OTA listings, reviews and advertising — often all at once. In TakeUp’s The Voice of Independent Hospitality Report 2025, 64% of property owners cite social media as their primary marketing channel, with another 50% relying on word of mouth and 44% using email marketing.

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