Scroll through TikTok for long enough and there is a good chance you will land on a makeup tutorial, most likely a woman doing her routine. But Ali Majed, a Saudi beauty influencer with over 700,000 followers, brings something different to the table. As a young man in a space largely dominated by women, he is not just showing off looks; he also shares his knowledge behind makeup and skincare, and making that knowledge accessible, fun and inclusive for people from all ages and backgrounds. In one of his videos, for example, Majed answers a question from a follower asking how to apply concealer on mature skin, specifically for a woman in her 50s with wrinkles. He breaks it down step by step, starting with a simple but important tip: applying moisturizer under the eyes to soften the skin and help the concealer go on more smoothly. The more you watch Majed’s videos, the more it is clear how well he gets his audience. He understands that the region’s climate calls for a different approach to skincare and makeup, and he does not just push products. Instead, he creates space for honestyContinue reading "TikTok Star Ali Majed Is Bringing Inclusivity to the Saudi Beauty Scene"
TikTok Star Ali Majed Is Bringing Inclusivity to the Saudi Beauty Scene first appeared on Egyptian Streets.
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