CEO Sundar Pichai, speaking at the company's annual developers event, said Google's search engine would feature a new AI mode, as he boasted that “decades of research” were reaching fruition with the new technology.
“New AI mode is a total reimagining of search with more advanced reasoning,“ said Pichai, kicking off the conference in Silicon Valley.
Google head of search Liz Reid described the freshly unveiled AI mode, now available in the United States, as a powerful tool with advanced reasoning, multi-modality, and the ability for users to dive deeper into searches.
Since Google debuted AI Overviews in search results at its developers conference a year ago, it has grown to more than 1.5 billion users across several countries, according to Pichai.
Google's push into generative AI comes amid intensifying competition with OpenAI's ChatGPT, which has itself incorporated search engine features into its popular chatbot.
Analysts have expressed concerns that shifting away from pages of “blue links” to AI-generated summaries in Google search would mean fewer opportunities to serve up money-making ads at the heart of the company's business model.
Fueling those concerns, Apple executive Eddy Cue testified in federal court recently that Google's search traffic on Apple devices declined in April for the first time in over two decades.
Investors were also unsettled when Cue added that Apple might soon offer AI alternatives as default search options on its devices, heightening concerns that Google's advertising revenue could face serious threats from AI competitors.
'Ultra'
Beyond search, the conference showcased numerous AI innovations being developed or deployed.
Google is also introducing “agent” capabilities to Chrome and the Gemini AI app, allowing AI to handle online tasks independently. These features will initially launch for paying subscribers.
The company announced that its most advanced AI tools would be available through a new “Ultra” subscription tier priced at $250 monthly.
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