From the start of next year, Good Morning Britain will be extended by 30 minutes, running from 6am to 9:30am every day, while Lorraine has had its runtime cut in half and will now be broadcast from 9:30am to 10am.
This Morning will continue to be broadcast between 10am and 12:30pm while Loose Women will be in the 12:30pm to 1:30pm slot.
Lorraine, This Morning, and Loose Women will still be produced by ITV Studios but will be broadcast from a new central London location.
ITV has said that the changes will fund additional investment in drama and sporting events, including the coverage of the 2026 World Cup.
He said: “Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well generating savings which will allow us to reinvest across the programme budget in other genres.
“These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever.”
“Daytime has been a core element of ITV’s schedule for over 40 years and these changes will set ITV up to continue to bring viewers award winning news, views and discussion as we enter our eighth decade.”
The news comes amid talk that ITV has been entertaining suitors over a potential sale.
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