Much like a new Pope appearing on the balcony at St Peter’s, Evie is to be revealed to her public amid great pomp. Her arrival was announced on Good Morning Britain and she will make her debut in an hour-long cinema special on May 30. All across the country, hardworking multiplex employees are gearing up for an influx of gooing, gagging Peppa fans (enough about the parents – the kids are sure to be excited, too).
Forget Dennis the Menace, forget Tracy Beaker – Peppa is the naughtiest child to ever have her own daytime TV show, and many parents have gone off Little Miss Piggy and her brattish ways.
Sure, he’s a man – sorry, pig – of a certain age. Obviously, he’s going to be a little porky. But there’s no need for Peppa to continuously bang on about it – for instance, by making the password to her tree house “Daddy’s Big Tummy”. Or what about the time this dutiful husband and father of two accompanied his family on a picnic only to be denied a delicious slice of cake when a wasp chased him?
Will Mummy and Daddy Pig teach their third child some manners? (Photo: Hasbro Entertainment/PA Wire)
She isn’t any more generous to her schoolmates. One of her catchphrases is “I’m not your friend, and I don’t like you anymore” – a horrible thing to say to a child, even if that child is also a zebra. Plus, she takes huge joy in the failure of others – as demonstrated when she called up Suzie Sheep to ask if she could whistle. Peppa is unable to whistle and was delighted when Suzie she said couldn’t either. But when it turns out that she, in fact, could, Peppa hung up the phone.
More generally, she comes across as unpleasant and wilful. There’s nothing wrong with knowing your own mind, but surely one of a parent’s duties is to impress upon your child the importance of kindness to others. Peppa, though, regards the world as her piggy oyster – and it is increasingly putting parents off.
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With little Evie redeem Peppa in the eyes of disillusioned parents? The creators of the cartoon probably aren’t much worried either way. The Peppa franchise was estimated in 2022 to generate annual revenues of $1.7 billion– and was bought by toy giant Hasbro for $4 billion in 2019. This left one of Peppa’s co-creators, Phil Davies with an estimated net worth of £45 million. Talk about laughing all the way to the piggy bank.
Speaking on behalf of every single parent in the universe, it is my solemn duty to declare that we’re done with Peppa’s tiresome huffing and puffing and look forward to Evie providing a better example. Fingers crossed, this little piggy will be a lot nicer than her big sister.
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