View all news Expedia Group Expands B2B Platform and Launches GenAI Partnerships to Enhance Travel Discovery ...Middle East

Expedia Group today announced a major expansion of its B2B technology platform, launching new APIs and advertising innovations designed to power partner growth and unlock smarter traveler engagement. The company is also extending its reach with new GenAI-powered discovery experiences, starting with Expedia® Trip Matching, a first-of-its-kind feature that turns reels on Instagram into personalized travel recommendations. Additionally, with the latest release of its new end-to-end AI Agent on Hotels.com®, and integration with OpenAI Operator and Microsoft Copilot Actions, Expedia Group is making trip planning more intuitive and accessible — meeting travelers across every touchpoint. These latest innovations were shared during Expedia Group’s flagship EXPLORE™ event.

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