The 23-year-old's livestreamed murder has shocked Mexico -- where killings and kidnappings are a daily occurrence -- and brought into sharp focus both its femicide epidemic and growing violence against influencers.
Videos shared online show her last moments Tuesday in the beauty salon she owned in Zapopan, a suburb of the western city of Guadalajara in Jalisco state frequently shaken by criminal violence.
“Yes,“ the influencer replies, looking anxious.
The hitman is believed to have escaped on a motorcycle.
“Were they going to kidnap me or what?” she said.
While the motive was still under investigation, Jalisco is a hotbed of drug-related violence.
On Thursday, agents from the local prosecutor's office were seen interviewing potential witnesses near the scene of the crime, which was sealed off, an AFP reporter said.
Several influencers killed
In January, a small plane was reported to have dropped pamphlets on the northwestern cartel stronghold of Culiacan threatening around 20 artists and YouTubers for alleged dealings with a warring faction of the Sinaloa drug cartel.
David Saucedo, an independent expert on Mexican cartels, said people who have fallen afoul of the gangs include informants, money launderers and those in romantic relationships with criminals.
President Claudia Sheinbaum said that her security cabinet was investigating Marquez's murder along with the public prosecutor's office.
State security coordinator Roberto Alarcon told reporters on Wednesday that investigators had found no evidence that a criminal group was behind the shooting.
“It’s incredible that (one minute) you’re making a video and then you’re murdered. A femicide is the worst thing,“ Frangie said.
On Marquez's Instagram account, where photos showed the young woman lounging on a yacht, by a swimming pool and in a private plane, some users paid tribute to the influencer.
“Justice for Valeria,“ multiple posts demanded.
“So young and beautiful, she did not deserve to have her life taken away,“ one user wrote.
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