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New hub by Premier Inn for South London ...Middle East
The transformation of underused office buildings into midscale hotels remains a key development model in the UK hotel sector. A recent example is Whitbread PLC’s acquisition of Dorset House, marking the planned debut of hub by Premier Inn south of the River Thames. Adaptive reuse meets location-driven expansion Whitbread has secured the freehold of Dorset House, a 90,000 sq ft vacant office block in London’s Southbank district, with plans to retrofit the nine-storey structure into a circa 400-bedroom hotel under the hub by Premier Inn brand. Subject to planning approval, the project will bring the brand to the south side of the Thames for the first time, expanding Whitbread’s network of compact city-centre hotels. Strategic expansion through office-to-hotel conversions The planned Dorset House conversion reflects Whitbread’s wider strategy of repurposing vacant commercial assets in core urban areas. In 2025 alone, the company has also secured sites in Holborn and Vauxhall, both of whi...
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