NEW: ITB Travel & Tourism Report 2025/2026 ...Middle East

Knowing what makes the industry tick and how it should deal with challenges: as the world’s leading tourism trade show kicks off, interested parties can look forward to the publication of the ITB Travel & Tourism Report 2025/2026. Totalling 32 pages, it offers far-reaching insights into how the tourism industry views digitalisation and disruption and provides 20 takeaways with specific recommendations for action on the future role of marketing in tourism. The report was based on a three-part survey by the global travel community carried out between summer 2024 and the beginning of 2025, in collaboration with Ostfalia University of Applied Sciences and a number of industry experts.

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