Inside Labour plans to recover from election battering at the hands of Reform ...Middle East

Multiple MPs have gone public with demands for a change of policy direction after Reform UK made sweeping gains, including a by-election win in one of Labour’s safest seats. Nigel Farag’s party gained over 600 seats, two mayoral seats, an MP and control of 10 councils.

Hopes that Labour would make modest gains in county council elections were comprehensively dashed, with the governing party losing almost two thirds of the seats it was defending.

Starmer on the day the local elections results were announced (Photo: Henry Nicholls/PA)

But Downing Street strategists have admitted they must do more to explain to voters how the policy decisions being taken by the Government are intended to improve their daily lives.

“We always knew it was going to be difficult in this early period,” a No 10 source told The i Paper. Another insider suggested Labour could take inspiration from some of its rare successes in the local elections, such as the re-election of the Mayor of Doncaster who had fought to reopen her local airport.

Some in Labour have expressed frustration that some of the Government’s more popular policies, such as a new package of workers’ rights pushed by trade unions but resisted by businesses, have not had more publicity.

“Although there is definitely more we can do to communicate the good things we’re doing, eg employment rights which despite being a huge change nobody seems to know about!”

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Failing to connect better with voters would only embolden Reform, the MP added: “People are completely right to be furious about us and about the political class. If we have any ambiguity about whose side we are on, then that space will be filled by politicians who are not unclear and not ambiguous.”

“They can’t have a situation where the only thing voters associate them with is taking money off the elderly and disabled people.”

A new poll published on Saturday showed a bump in support for Reform, with the party tied with Labour on 26 per cent each with the Conservatives trailing on 22 per cent.

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