Many people, though, are hearing less about all of the above. Media Matters recently found that corporate broadcast news coverage of climate change fell by 25 percent last year compared to 2023. While climate coverage at national outlets like The New York Times and The Washington Post has surged by as much as 300 percent since 2012, according to one recent academic study, smaller outlets around the country haven’t kept pace; smaller, predominantly state and local outlets expanded their climate coverage by about half as much over the same time period.
Given that one in five people in the United States regularly get their news from social media, that means a lot of people are getting bad information about the climate crisis. That’s especially true of young people. A Pew poll released late last year found that 37 percent of 18- to 29-year-olds here regularly get news from “news influencers,” who tend to lean right if they have any obvious political affiliations. Survey results released in early 2024 by the Center for Countering Digital Hate found that nearly a third of U.S. teens aged 13 to 17 view climate change as “harmless,” including 39 percent of teen boys. The same poll found 33 percent of teenagers—and 40 percent of teen boys—said climate change policies “do more harm than good.”
Academics and philanthropists have spent more than a decade theorizing about the best ways to convey information about climate change to the general public: the merits of projecting hope instead of “doomerism” and of showcasing actually existing climate solutions. Nobody seems to have cracked the code, though. Growing awareness of the climate crisis—and consistently positive polling about how many people want their governments to do more about it—still hasn’t translated into many governments actually taking said action, at least not at anywhere near the scale the crisis requires. Big national outlets have invested in telling more good-news stories to readers who already care about climate change, while right-wing YouTubers broadcast lies and conspiracy theories to huge audiences. If you’ve made it this far, you can count yourself among the relatively small number of people who regularly read climate coverage beyond the headlines. Thank you! Accordingly, you probably don’t need me to sugarcoat the conclusion with a half-baked case for optimism: This isn’t good.
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