Health Secretary Robert F Kennedy Jr. has vowed to overhaul America’s food system under the banner of his “Make America Healthy Again” agenda, and the push would phase out the eight approved artificial food dyes by the end of 2026.
“For the last 50 years, American children have increasingly been living in a toxic soup of synthetic chemicals,“ Food and Drug Administration commissioner Marty Makary said at a press conference, surrounded by young families and MAHA supporters.
Kennedy, for his part, called the issue of dyes and additives more generally an “existential” threat.
The new plan is largely based on the food industry voluntarily complying, he added, but they have been receptive in talks.
They are found in a range of products, from beverages and candies to cereals, sauces and dairy products.
“And the purpose of all that is to drive up sales, it’s not anything that benefits the American public.”
Momentum has been building at the state level. In March, Republican-leaning West Virginia enacted a broad ban on synthetic dyes, following California’s 2024 decision to restrict them in public schools.
In Europe, these dyes are not banned outright -- but the requirement to carry warning labels has led many companies to switch to natural alternatives.
Industry opposition may still emerge. Food manufacturers have historically lobbied against tighter regulations, but Lurie believes resistance may be more muted this time.
He cited “tepid” statements made when Red 3 was banned and the limited response when Kennedy first warned he would be targeting dyes.
“I think they’re ready to change,“ said Kennedy. “They want clear guidelines, they want to know what they can and can’t do, and we’re going to give them that.”
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