In today’s rapidly shifting market, pricing decisions backed by solid data aren’t just helpful—they’re essential for maximizing revenue. Make no mistake - raising and lowering rate is only one tool within the revenue management tool-box, but it is often the most crucial and effective tool that we have, so when making rate changes to our Best Available Rate, or Flexible rate, it’s very important that there is a logical reason for why we are making a change. This guide reveals five proven data signals that clearly indicate when to confidently raise your rates. These aren’t theoretical concepts, they’re practical indicators used by top-performing hotels to capture maximum value without sacrificing occupancy.
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