Which Wich, the States-born brand known for its ultra-customisable sandwiches is set to launch its second UK store.
Which Wich first came to the UK in 2018 They now plan on opening a branch on London’s Fleet Street in June
The Texas-based chain, which first arrived in the UK in 2018, has a flagship location at Central St Giles.
Dubbed “one of the best” by fans and hailed for its “superior” bread and generous fillings, the brand has become a hit.
One review raved: “Fantastic sandwiches! Certainly much better than a Subway. Bread was fresh, portions generous and extremely tasty.”
A third said: “Visited for the first time today whilst working nearby. So much better than a subway. Will be back again!”
There’s a full build-your-own menu with over 60 toppings to pick from, plus the option to swap your bread for a spinach wrap, lettuce-wich, or salad.
Instead, the team pivoted to launching several dark kitchen, or “ghost kitchen” operations – including ones in Bethnal Green and Battersea – to keep feeding hungry Londoners via delivery apps.
The company says it is already in talks for more locations and actively scouting for new franchise partners, according to comments made to Restaurant Online.
The UK remains a key market in its global expansion plans, according to the chain, and the upcoming Fleet Street store is expected to kickstart a fresh wave of openings across the country.
US fast food chains expand into the UK
The fast food chain currently has 57 sites across the UK, revealed plans in January to open 20 more before the end of 2025.
Branches will be opening dine-in restaurants in Swansea, Newcastle, Lakeside shopping centre in Essex, Streatham in south London and Cardigan Fields in Leeds.
Major US fast food chain Chick-fil-A is opening branches across the UK this year too,
The franchise-style restaurant chain last opened a pop-up in Reading back in 2019 and currently runs more than 3,000 sites across the US, Puerto Rico and Canada.
The fast-food joint, which is famous for its Louisiana-style chicken burgers and tenders, first came to the UK in 2021, opening a site in Westfield shopping centre in Stratford.
But it now intends to expand across the UK, including in cities like Birmingham, Leeds, Bristol, Manchester, Liverpool, London, and Scotland.
Fans have compared the Sandwich shop to Subway but claiming its “much better”
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