The Arizona Cardinals on Wednesday announced a new gameday experience called “Casa Roja at the Fifty” at State Farm Stadium for 2025.
The club will sit underneath the stadium’s east side on the 50-yard line and will be accessible to those sitting in the 500 premium seats at midfield.
The Cardinals are unveiling "Casa Roja at the Fifty" at State Farm Stadium this year.
The club will sit beneath the stadium's 50-yard line (east side) and "is accessible only to an exclusive set of ticket holders, with entry granted solely through one of the 500 premium seats… pic.twitter.com/HbMTzkH1wJ
— Tyler Drake (@Tdrake4sports) April 9, 2025
“As an organization, we’re striving to make forward progress in every aspect of our operation and that certainly includes at State Farm Stadium on game days,” Arizona COO Jeremy Walls said in a press release. “It is important for us to provide the best possible experience for fans with varying preferences and the moves we’ve made in recent years demonstrate that commitment.
“We’re proud to offer pricing that is among the most affordable in the NFL. At the same time, there’s clearly high interest among some fans for a more elevated experience and we are intentional about providing options to meet that demand as well. We are thrilled to introduce Casa Roja at the Fifty as the latest initiative in this on-going effort.”
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Casa Roja at the Fifty is a collaboration with Valley restaurant mogul Sam Fox, whose creations include The Global Ambassador hotel and popular local dining concepts such as Culinary Dropout, Flower Child, Olive & Ivy and Zinburger.
The “new Spanish-inspired haven” will open to ticket holders 90 minutes before kickoff and keep its doors open for an hour after the final whistle.
Other perks for the 500 premium ticket holders include reserved parking on game days and priority access to non-Cardinals events at State Farm Stadium, such as concerts or other sporting events.
Casa Roja at the Fifty latest Cardinals’ upgrade at State Farm Stadium
Casa Roja Fifty marks the newest addition to State Farm Stadium following the team’s suite options in 2024 that included casita seating in the south end zone and suites and boxes on the field and in the tunnel.
Arizona also unveiled the Morgan Athletic Club in the north end zone.
The Cardinals released this video of new luxury field-level seating options coming to State Farm Stadium, including casita options.
Video courtesy Arizona Cardinals. pic.twitter.com/VNwvB0mCkH
— Arizona Sports (@AZSports) March 18, 2024
“The field seats were incredibly successful,” Arizona owner Michael Bidwill told Arizona Sports’ Bickley & Marotta during Newsmakers Week. “Some of those folks (previously seated in the south end zone) got moved from the end zone to the sideline, and they were happier with their seats.
“And so what we’ve gotta do is we gotta look at this holistically (at) what’s best overall in terms of keeping the stadium fresh, in terms of keeping it competitive. So we’re gonna continue to make changes to improve that experience, and it’s just not at the higher end, it’s all throughout the stadium.”
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