“That means everything will go up,“ he said, including the customer favorite, a 2023 vintage Sancerre from France which can cost $45. The Trump Administration has said it will institute a 20% tariff on goods from the European Union, which would cause the price of a bottle of wine to surge past what a casual customer would pay.
The US imports more wine from the European Union than any other part of the world, led by France and Italy. Sales of French wine and spirits could drop by at least 20% when the tariffs go into place, the French wine and spirits exporters FEVS said last week.
Williams has 1,500 different labels and has tasted them all, and most of his stock comes from overseas.
He said there have been hardly any new shipments from overseas because distributors and importers are in “wait-and-see” mode. If the tariffs hit like he thinks, he said, “I’m not sure what will happen. I have eight employees who are like family. I have to look out for them. But what’s going to happen here, I don’t know.
“The bottom line is, prices are going up,“ said Ryan Stanton, general manager of a mid-sized wine importing company, Ultimate Wine Distributors, based in Atlanta. “Buy America is great in theory, but there are a lot of things that we don’t and can’t make in America,“ he said.
“We have a lot of wine ready to set sail in France, but it’s just parked there as everyone waits to see what happens. It’s in negotiations. We’re waiting for the dust to settle,“ he said.
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