Popular culture for kids has fragmented so much lately that what's familiar to one 14-year-old might be utterly foreign to another. But the progress toward everyone having their own personal culture isn't complete. So I'm taking a look at some of things all (well, most) kids relate to and love, including A Minecraft Movie, Labubus, and the literary techniques developed by Spanish author Jorge Luis Borges in the 1940s (for real).
Will A Minecraft Movie become a generational touchstone?
The main audience for the movie is younger kids (and their bored parents who are dragged into theaters, of course). Six-year-olds are going to love seeing Minecraft on screen in a genuine way, but many teenagers are attending the movie ironically. It's like that time kids gathered the squad and wore suits to the Minions movie a few years ago. A Minecraft Movie hasn't been getting good pre-release reviews, but it is getting good pre-release memes. And there is no better marketing for hard-to-reach kids than their peers making TikToks.
I love that the memes all seem to tacitly accept that the movie will be bad, like this one, in which the trailer is cut down to only words from the video game:
This Tweet is currently unavailable. It might be loading or has been removed.Or vids like this one with a single cheesy phrase:
or this one with a ton of cheesy phrases:
Or this brain-rot video:
Or I could be wrong and the thing could be a flop; what am I, Nostradamus?
What's the deal with Labubus?
Credit: LabubuA creation of Hong Kong-based illustrator Kasing Lung, Labubus were first marketed in 2015 by a company called Pop Mart. Over the last decade, they've taken over Asian markets, spread to Europe and America, and have recently reached worldwide critical mass.
As you'd expect, there's a ton of Labubu content on social media and a thriving secondary market for the toys, full of collectors and quick-buck artists, has sprung up. Ordinarily, I'd suggest would-be Labubu millionaires take a look a what happened to people who "invested" in Beanie Babies and invest in a IRA instead, but I'm not sure that advice applies: If you invest in Labubus instead of a mutual fund, at least you'll have some cool dolls to hug.
Yarn face makeup trend terrifies, intrigues
The technique was invented by extremely talented SFX makeup artist @annamurphyyy in this video, which was was viewed over 52 million times:
Before long, other cosmetic influencers responded with their own takes on the trend, resulting in videos like these:
Viral video of the week: My Most UNHINGED Video [Amanda The Adventurer 2]
1) Game streaming: This isn't exactly new, but young people love watching other people play videos games, often for long stretches; this video is over two and a half hours long.
3) Reaction videos: CoryxKenshin might be described as a combination of game streamer and reactor. His videos are half about the game he's playing and half about his reaction to it.
5) Analog horror: This popular-among-younger-people analog horror subgenre isn't usually gory or overly violent. It's not usually adult horror. The idea is to create a disconcerting, dreadful vibe through highlighting the limitations of older forms of media, then breaking the tension with an occasional jump scare. You play Amanda the Adventurer 2 by controlling a character who is watching old VHS tapes of a children's TV show. Amanda, the show's main character, invites interaction from the audience. She's somehow alive inside the VHS tapes, and you progress in the game by figuring out what Amanda wants and giving it to her (or not giving it to her), thus unveiling the story behind the tapes and the missing children. Like many popular horror games, Amanda's scares are based on referencing media the audience remembers from childhood—in this case, Dora the Explorer.
6) Multi-layered, nested narrative: Creating complex fictional structures that distance the reader from the story was popularized in horror literature by Mark Z. Danielewski's House of Leaves, but you can go back further and credit Phillip K. Dick or Jorge Luis Borges if you want. The interesting part to me is how artistic conventions that were once the sole purview of pointy-headed intellectuals are now fully accepted by 14-year-olds who have never read a book. Consider what you're doing right now: You're reading a description of a YouTube video of a person playing a game in which the "real" person watches VHS tapes of a fictional character that's based on "actual" fictional character Dora the Explorer. Like I said: There are many levels.
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