CRAVEN COTTAGE — Under a soothing blanket of west London sun, with the champions-elect condemned to defeat and Frankie Valli on the speakers, it was easy to fall in love with Fulham.
Liverpool were so discombobulated they repeatedly smacked themselves in the head trying to lay a hand on anything, losing their first Premier League match since September, and their first away from home in 2024-25.
2 goals in 5 MINUTES for Fulham! pic.twitter.com/rJpHNFFILb
— Sky Sports Premier League (@SkySportsPL) April 6, 2025
The most obvious cause is its lack of romantic appeal, whether that’s the constant internecine warfare over ticket pricing, general middle-class connotations of away days with Victoria Sponge and Hugh Grant, or the mid-market tactical blueprint.
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Their longest unbeaten league run this season lasted the entirety of December, but featured just two wins and six draws. Beating Liverpool was the first time in over a year they registered two consecutive home league wins. Even on a granular level, only two of their past 56 league goals have come from outside the box. If they stand out at anything, it’s crossing – their 690 crosses top the division, marginally ahead of Bournemouth. Nothing about this is sexy.
They have more than earned this right, in the Conference League spot and upwardly mobile. In three seasons they have fostered on-pitch stability despite regularly-changing personnel, and created a financial base to make sustaining European football both feasible and desirable. After a sticky couple of years, they are well within PSR limits and with massive capacity for revenue growth.
For all legitimate criticism of their ticketing policy, it’s been easy to lump in some general mockery of the redeveloped Riverside stand throughout its protracted construction. The spa is already functioning and the £1,200-per-year private member’s club opens this spring. Exploiting the area’s money without exploiting matchgoing fans is the desirable balance they are gradually building towards.
Fulham will take that gift from Andy Robertson
Alex Iwobi with the finish pic.twitter.com/63WWFlMGD3
Silva’s teams tend to start too quickly and exhaust themselves, as true across whole seasons as it is in individual matches. There was a sense defeat in this game, which would have been not just justifiable but expected, might have been enough to effectively end their season, such is the nature of this European race. This squad has looked fatigued to the point of burnout in recent weeks. What they needed was renewed hope and purpose. Here it is.
Silva spoke post-match about the challenges in changing the club’s mindset after a decade in which they have spent six seasons in the Championship. This is a serious team with serious ambitions and a serious ability to realise them. If this continues, they will change mindsets far beyond Fulham.
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