SERENA WILLIAMS and her husband have bid to invest in the NFL’s planned pro flag football league.
The female tennis GOAT has built a $340 million empire following her retirement from tennis.
Serena Williams and her husband Alexis Ohanian have moved to be part of a major new career venture Serena Williams met her husband by chance at an event in 2015The 23-time Grand Slam champion was one of the most lucrative earners while still on court.
Williams earned $95m in prize money alone and brought in endorsements worth hundreds of millions.
But she always had one eye on the future and launched venture capital fund Serena Ventures in 2017 – five years before she hung up her racket for good.
Williams, 43, has multiple incomes from a variety of industries, from sports teams to cosmetics.
And now the mum-of-two and her Reddit co-founder husband Alexis Ohanian have submitted a bid to invest in a new NFL project.
The couple have sent a bid to the league’s request for investors into a flag football division, according to Front Office Sports.
The league is reportedly receiving a lot of “interest and enthusiasm” from potential backers of the planned men’s and women’s flag football competitions.
The NFL wants to invest in the leagues but have other partners operate them, sources said.
Once the leagues are operational, the NFL plans to sell media packages to current or new rights partners.
Williams and WNBA superstar Caitlin Clark appeared at a women’s sports panel during am NFL’s owners meetings in Florida on Sunday.
On Monday, Williams posted an Instagram of herself and the Indiana Fever guard along with the caption: “Yesterday was a blur.
“And all about the future of women at the annual NFL Annual Meeting @caitlinclark22 @alexisohanian @elimanning I love future of women don’t you?”
The NFL has thrown resources and support behind flag football, which will be an Olympic event for the first time in 2028.
Williams is already a minority owner if the NFL‘s Miami Dolphins, the NWSL’s Angel City FC, and TGL upstarts the Los Angeles Golf Club.
She also added women’s basketball franchise Toronto Tempo to her stunning collection of sports teams in February.
The Tempo will begin playing in the WNBA in 2026 and will become the league’s 14th team and first non-American franchise.
The Tempo state that Williams will be part of the team that designs future jerseys and will help secure “unique merchandise collaborations”.
Williams has amassed a net worth of $340million The 23-time grand slam champion earned $95m in prize moneyMost of Williams’ success has come with Serena Ventures, which has invested in 85 companies – 14 of which have been ‘unicorn’ companies.
They are companies worth more than $1billion, and it is rare for one to be part of someone’s business portfolio, let alone 14.
The unicorn companies that have received investment from Serena Ventures include Impossible Foods, the plant-based food production company, and Masterclass, which is valued at $2.75bn.
Serena Ventures is often an angel investor and has invested in a variety of industries, including AI and social media.
She also owns production company Nine Two Six and wrote a children’s book called The Adventures of Qai Qai.
Williams and Ohanian also own the Los Angeles Golf Club.
The team competes in the TGL golf league set up by Tiger Woods and Rory McIlroy.
The likes of Collin Morikawa, Justin Rose, Sahith Theegala and Tommy Fleetwood made up the inaugural squad this year.
Williams also owns production company Nine Two Six and wrote a children’s book called The Adventures of Qai Qai.
Williams has stayed in the headlines since her Super Bowl appearance during Kendrick Lamar‘s halftime show in February.
NFL important dates 2025 season
March 12 - Free Agency begins
April 24-26 – NFL Draft in Green Bay, Wisconsin
September 4 – 2025 season opener (TBC vs Eagles)
November 27 – Thanksgiving Day triple header
January 4, 2026 – End of regular-season
February 8, 2026 – Super Bowl LX at Levi’s Stadium in Santa Clara, California
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