Sofitel launches on TikTok with a fresh take on luxury hotel life in a new video-first campaign, ‘Sofitel Encounters’ ...Middle East

Pioneer of French luxury hospitality, Sofitel is redefining storytelling with Sofitel Encounters — an innovative video series that takes audiences through a unique blend of elegance, humour, and cinematic artistry. Launching on 17th March 2025, the series will be rolled out across the brand’s global lnstagram, Facebook and YouTube channels, and, in a first for Sofitel, TikTok.

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