“It’s taken longer than we would have liked to get our AI technology into the hands of people in Europe as we continue to navigate its complex regulatory system - but we’re glad we’re finally here,“ the company said in a statement.
Meta AI was first unveiled for the US in September 2023, then rolled out across all the group's applications in April 2024.
The company said the bot’s inclusion in conversations could help “deep dive on topics of interest, or get help with a ‘how-to’ or a problem that needs solving” such as planning a trip.
Meta's bot available in the EU was not trained on data from EU users.
Europe suffers from a “fragmented regulatory structure riddled with inconsistent implementation,“ chief executive Mark Zuckerburg said in an August op-ed piece for the Economist newspaper co-written with Spotify chief Daniel Ek.
Meta now appears to have overcome those hurdles for the 41 European countries and six languages it operates in.
The group plans to invest $60-65 billion this year, with much of the cash going into data centres, servers and network infrastructure necessary to develop AI models.
For now, Meta claims around 700 million monthly active users for its AI assistant -- still somewhat shy of the one billion Zuckerberg said was needed to secure “a durable long-term advantage”.
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