It is why the owner of Strapping Store in Sacramento took to Instagram in an emotional plea announcing that they are having a 70% off warehouse sale on Thursday because they are struggling.
The shelves of Strapping Store in Sacramento are not quite as stocked as they once were and the employees have been laid off, dropping from 17 at the start of the year to six.
Stewart has three gift shops and opened Licked Ice Cream within this past year, but she is worried how she will pay rent and her employees. She is most concerned for her midtown locations.
Many shoppers are not like King and have shifted their spending habits since the pandemic, taking their dollars online.
Stewart's stores are in Midtown and Oak Park, but many brick and mortars across Sacramento share in her struggle despite statistics showing the city is outpacing California 2 to 1 in the formation of small businesses.
Broome said one of the biggest hurdles small businesses are facing is state regulations.
Broome said that locally, they need to make changes in permitting opportunities for businesses.
Sacramento's overall economy may be growing, but some small businesses are facing big struggles and asking for the community's help.
There are other resources to help small businesses such as Sacramento's U.S. Small Business Administration. It recommends businesses to start selling on Amazon and for online shoppers to filter their Amazon to shop local small businesses.
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