Dollar General, founded back in 1939, has long been a beacon of reliability for those searching for one dollar or less alternatives to their favorite everyday products. The first Dollar General store opened in Springfield, Kentucky back in 1955, which was the start of the familiar storefront we know today.
Present day, the company operates more than 20,000 Dollar General, DG Market, DGX and Popshelf stores across 48 US states. Last week, during its fourth quarter earnings report, Dollar General announced the upcoming store closures, looking to build on the previous years “Back to Basics” program which aims at strengthening the brands overall business.
Popshelf StorePopshelf
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This decision comes four years after Dollar General first announced its new Popshelf concept, aimed to “engage customers with a fun, affordable and stress-free shopping experience.” Popshelf also highlighted seasonal favorites in home decor, cleaning supplies and party supplies. By 2021, Dollar General had plans to open roughly 1,000 Popshelf stores by the end of the 2025 fiscal year, however the chain currently operates with 220 locations across 21 states.
As a result of the upcoming 45 planned closures, Popshelf will be left with about 175 remaining locations, though details of which locations are set to close are still unclear. While Dollar General has given out only limited information surrounding these changes, the silver lining here is that the brand is doing what needs to be done to continue serving its long-standing customer base.
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